La Munir is a premium medical cosmetic brand paired with a skincare academy and spa, focused on empowering self-care through science and simplicity.
For the branding and packaging, I crafted a logotype inspired by chemical formulas, informing the capitalized U in MUnir.
The brand slogan 'Experience Infinite Potential' considers customer's infinite potential to improve their skin condition.
I art-directed the photoshoot to align with the premium aesthetic of medical cosmetics, incorporating the line graphic motif while conveying a sense of firmness and care for the skin.
The graphic motif is a connected, minimally represented chemical structure. The motif layout of each unique packaging system depends on the value of the product ingredients.