I observed that most skincare packaging is wastefully discarded, which led me to envision a brand focused on refillable skincare products, such as dissolvable effervescent tablets. The effervescence became a key visual element, shaping a cohesive system of eco-friendly products.
Renu has a double meaning: renewing your skin and renewing cosmetic packaging and industry. The wordmark features the iconic 'R' with intricate circular details evoking effervescent bubbles, and the tablet dissolves into water.These are Midjourney concept images I generated to visualize my idea of clean beauty with a scientific touch. The use of textures and bubbles symbolizes renewal, reflecting the essence of the brand.
The circular motif inspired the round design of the bottles. Both the packaging and products are made from sustainable materials, including recycled wood and glass.
These posters highlight how circular graphic elements—such as dots, icons, and typography—infuse the design in various ways, creating a clean and minimal aesthetic.