Haley Oh
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Echoes of Self Empowerment


Brand Identity, Book Design, Interactive Installation

I developed the theme "Echoes of Self-Empowerment: Advocating Liberation and Self-Expression" for an exhibition featuring eight artists. I created a marketing campaign, an exhibit book, and an interactive installation.
I was inspired by the soft color tones of the artworks to create the poster series, using dynamic typography to reflect and echo each artist's unique story. The compositions evoke a sense of movement, enhancing the storytelling within each piece.  




Art Installation  
 An installation with fluid, shifting cotton layers symbolizes expressiveness and amplified movement. These layers reflect self-expression, creating a rhythm that resonates with the diverse voices expressed in the exhibition.

Book Design
The embossed pattern on raw brown craft paper adds a tactile quality to the catalog, reflecting each artist's raw, authentic journey. 


Chapter breaks feature organic-shaped cutouts that subtly echo gradient tones, enhancing the visual flow.  




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