Haley Oh
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Chianti Foundation


Brand Identity, Generative Typography, Interactive Installation


Indigo Design Award 2026, Silver Winner in Branding for Graphic Design
Muse Award 2026, Gold Winner in Corporate Identity - Brand Identity 
Muse Award 2026, Silver Winner in Corporate Identity - Corporate Identity Redesign
WBDS Creative Design Awards 2025/26, Bronze Award in Identity: Brand Redesign

I designed a visual identity system for The Chinati Foundation, a contemporary museum in Marfa, Texas, founded by Donald Judd.

Inspired by Judd's minimalist approach and the museum's philosophy of harmonizing art, nature, and human interaction, I focused on the invisible force of wind and how it shapes the experience of the artworks.




Poster Series





Stationery



Museum Brochure



Website



Spatial Design



AR Wayfinding

 I explored Chinati’s future-forward approach by incorporating augmented reality (AR) wayfinding systems, allowing visitors to navigate the museum’s 34 exhibition sites with ease and intuition.




Interactive Installation
 I envisioned an immersive installation that invites visitors to connect with Chinati’s minimalist ethos and experience how natural forces, like wind, shape the land artworks. 

The installation consists of five panels, each of which I designed to be uniquely influenced by wind speed, transforming the invisible flow of wind into a tangible, interactive experience.
 

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