Comme Aesthetic is a friendly yet modern aesthetic salon located in Seoul, Korea. Traditional aesthetic salons tend to exhibit a feminine and calm atmosphere. That is why the new visual identity of Comme Aesthetic is a bold, innovative move towards a unique and gender-neutral concept.

We have developed the whole brand identity, focusing on business cards, name tags, charts, façade, jumpsuit uniforms, etc. based on a slogan of 'It's not skincare, It's your style.’ We have also created unique versions of C motifs, which reflect various personalities and styles of customers. The motifs express the main keywords: Chill, Chic, Creative, Community, Cool, Charming.