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TIME is a contemporary fashion brand that leads inspirational design & creativity as a luxury brand that pursues women's lifestyles ahead of the times based on chic sensibility. Through the collaboration exhibition 'The Triumphal Gate VIII_ One Moment in TIME' with artist Park Yeo Joo, the collaboration suggests that the moment in life represents the gateway to change in the future and that the present self is creating expectations and vague longing for something.

'The Triumphal Gate VIII_ One Moment in TIME' is a reinterpretation of the Arc de Triomphe, which symbolizes a timeless classic, as another gateway that evolves in line with modern times. Reflecting the structural features of the installation, the arch shape of the Arc de Triomphe is used with a cut-out method overlapped to give a sense of perspective. In addition, the dichroic film shining on the edge of the installation was expressed as a gradient.

Categorize: Editorial Design, 2021
Client: Handsome

Creative Director: Yoona Liz Lee
Lead Designer: Haley Oh
Agency: YNL

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