La MUnir

La Munir is a premium medical cosmetic brand operated alongside a professional aesthetician's skincare academy and spa.

We developed the entire branding, including the logo, colors, typography, graphic motif, guidelines, and packaging. We created a logotype with a minimal line connecting the word 'La' and 'MUnir,' inspired by a scientific formula with unexpected capitalized U. Also, we developed a brand slogan of 'Experience Infinite Potential,' considering customer's infinite potential to improve their skin conditions. The graphic motif is a uniquely connected chemical structure formed in a minimalistic way. Each geometric shape on the motif has significance based on the keywords describing La Munir: Warmth, Laboratory, Wellness, Minimal, Premium, Simplicity, and Self-love. Each packaging system has a different motif layout depending on the product ingredients' value. The overall look is eye-catchy and simple yet has a medical aesthetic vibe.

Categorize: Brand Identity, Packaging Design, 2021
Client: Commefunny

Creative Director: Yoona Liz Lee
Lead Designer: Haley Oh
Agency: YNL

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