PRIOR is a corporation that provides all-in-one consulting services. It has established affiliates in various fields ranging from tax to law, patent, appraisal, labor, accounting, real estate brokerage, IT, and entertainment.

The company's name was developed intuitively and simply with the sense of duty of Prior, which puts customers first, based on the word, prior, derived from priority. We created the logo by incorporating modern sophistication into professional and classic sensibility, delivering the premium tone intuitively. We developed the graphic motif where a simple line rises vertically, based on a dynamic graph that expresses a business growth profit. The motif, visualizing the rising trend of the chart, can be flexibly applied to various digital and print media to create a premium and professional mood. PRIOR's CI provides an experience that enhances the customer's prestige with a consistent tone & manners and identity system.