Davide Choi is a fine jewelry brand that captures the craftsmanship of a jewelry expert and iconic design. The project's goal was to deliver a consistent gifting experience at various customer touchpoints by building an identity as a fine jewelry brand that is more flexible than the existing target group and can encompass a variety of age groups as a visual identity system.

YNL Design was in charge of Davide Choi's design development strategy, printing supervision, and management for the jewelry package. We visualized strength and delicacy by reinterpreting the diamond, the most powerful gemstone, and the peony, Davide Choi's signature flower, which means 'shy' in flower language. We established a delicate visual system by developing the D symbol and graphic motif representing diamond and peony. To express robust beauty, we used sophisticated and modern black and pastel pink resembling the lovely peony blossom. Davide Choi's brand identity and gifting package will give customers a premium, exceptional gift experience.